E- Liquids are best enjoyed when you find a nicotine level that satisfies your cravings and a flavour you enjoy. However, there are thousands of different flavours available, with different nicotine levels to choose from.

Nicotine liquid, also known as e-juice or e-liquid, can be flavoured to suit any taste or mood. The strength varies from 0 mg nicotine up to 54 mg. Heavy smokers of electronic cigarettes might enjoy stronger strengths while light smokers/social smokers may enjoy the lower strengths.

Nicotine Levels

E- Liquids come in varying nicotine concentrations to suit different needs. This is an important feature, because electronic cigarette users have the option of lowering their dose of nicotine gradually, unlike tobacco cigarettes. Many users choose a nicotine-free liquid just to satisfy their smoking habit. For many, getting to 0 mg nicotine is their goal and they can accomplish this at their own pace. The actual concentration levels will usually be found on the bottle in mg/ml.

The dosing levels are not standardized and different manufacturers have different levels. However, there are general guidelines that are typically followed.

  • Nicotine free = 0mg nicotine, just flavouring.
  • Low strength = 4-8mg of nicotine per millilitre.
  • Mid strength = 10-14mg nicotine per millilitre.
  • High strength = 16-18mg per millilitre.
  • Extra-high strength = 24-54mg per millilitre.


Nicotine Flavours

E-liquid flavours range from tobacco & cigar flavour, to sweet and sugary. Some are made to simulate actual cigarettes, and come in flavours like Benson & Hedges ICIGATM. Then there are flavours such as cherry, black currant, bubblegum and apple.

Try a flavour you think will satisfy your taste buds. Once you identify what kind of flavours you like best, you can start narrowing it down. Look for special offers such as variety packs or sampler packs that allow you to try several different flavours that come in smaller bottles. Don’t be afraid to mix some flavours together to make an entirely new flavour.


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