Users of electronic cigarettes (vapers!) have evolved their own vocabulary.

Atomiser / Clearomiser: The part which heats the e-liquid in an electronic cigarette.
E-juice (or e-liquid): A liquid which contains nicotine.
Vape: To use an electronic cigarette (equivalent of smoking a cigarette!)
Vaper: A person who uses an electronic cigarette.

The batteries in our electronic cigarette starter kits are made of Lithium-ion and provide the power that vapourizes the nicotine solution that we call ‘e-liquid’. The resulting vapour is then inhaled by the user to simulate the sensation of smoking.

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The electronic cigarette heating element, also called an ‘atomizer’, ‘clearomizer’ or ‘cartomizer’, is what actually produces your vapour. The basic component of all e-cigarette heating elements is the heating coil which is what actually vapourizes the e-liquid.