1. Paul Bergen


Paul Bergen was an important member of the Tobacco Harm Reduction Institute of the University of Alberta (Canada). He’s an active blogger on the “News and Opinions” section of the harm reduction site. In an interview, he pointed out that “some people… are vehemently anti-smoking and will fight any product that makes smoking more acceptable.” This is precisely why logical voices like his are increasingly valuable to the industry.

4: Dr. Murray Laugesen


Dr. Murray Laugesen is the founder of Health New Zealand, has over 18 years’ experience as a researcher in tobacco policy and is the author of over 40 research papers. He‘s the founder of End Smoking NZ, a charitable organization dedicated to ending the use of combustible cigarettes by 2025 in New Zealand. His research on electronic cigarettes has established him as one of the foremost individual voices in the industry today.

3: Scott Ballin


Scott Ballin makes this list for different reasons. He’s a tobacco and health policy consultant in Washington, and runs Tobacco at a Crossroads alliance. He’s an outspoken advocate of modernizing tobacco laws to account for products like electronic cigarettes as long as they take into account the “relative” risks. He’s currently advising at the University of Virginia on a series of harm reduction dialogues.

2: Professor Michael Siegel


It’s hard to find somebody who spends more time scientifically dispelling myths about electronic cigarettes than physician Michael Siegel of the Boston University School of Public Health. A prominent figure in the tobacco harm reduction field, his Tobacco Analysis blog regularly gives his readers “the rest of the story” regarding any new studies or media reports. He’s been featured in the media numerous times and also conducts research into electronic cigarettes.

1: Professor Carl Phillips


Carl Philips is a world-renowned expert on tobacco control, and he also ran the Tobacco Harm Reduction Institute at the University of Alberta in Canada. He’s a vocal supporter of electronic cigarettes, often attends panel discussions on tobacco harm reduction methods and is widely quoted online and in the media. He’s an ardent supporter of electronic cigarettes, frequently arguing that they are significantly less dangerous than tobacco.


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